Effective since April 24, 2025
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Last updated April 24, 2025
Cookie policy
Vardera Labs, Inc. ("Vardera," "we," "us," or "our") uses cookies and similar tracking technologies on vardera.com and related subdomains (collectively, the "Website"). This Cookie Policy explains what these technologies are, why we use them, and how you can control them.
By continuing to use the Website, or by accepting cookies through our consent banner, you agree to our use of cookies as described in this policy. Where required by law, we will ask for your consent before placing non-essential cookies on your device.
This Cookie Policy should be read together with our Privacy Policy, which describes how we collect, use, and protect personal information more generally.
1. What is a cookie?
Cookies are small text files that a website stores on your computer, tablet, or mobile device when you visit. Cookies are widely used to make websites work, to make them work more efficiently, and to provide reporting information to the website's operator.
We also use similar technologies such as pixels (tiny images embedded in a page), local storage, and tracking scripts that function like cookies. In this policy, we refer to all of these collectively as "cookies."
Cookies set by Vardera directly are called first-party cookies. Cookies set by companies other than Vardera that help us operate the Website are called third-party cookies.
Cookies can be:
Session cookies — deleted automatically when you close your browser
Persistent cookies — remain on your device for a set period of time or until you delete them
2. How we use cookies
We use cookies for four purposes.
Strictly necessary
These cookies are essential for the Website to function. They enable core capabilities such as page navigation, form submission, security, and remembering your cookie preferences. The Website cannot operate properly without them, and they cannot be switched off. These cookies are set by the Framer platform, which hosts our Website.
Analytics
These cookies help us understand how visitors use the Website — which pages are visited most often, how long people stay, and which content performs. We use this information to improve the Website and measure the effectiveness of our marketing. We use Google Analytics 4 for this purpose.
Functionality and attribution
These cookies record how you arrived at the Website — for example, which search engine, ad campaign, social network, or referral brought you here. When you submit a form (such as a demo request), this attribution data is passed to our sales and marketing systems so that our team understands where our pipeline is coming from. We use Attributer for this purpose.
Targeting and advertising
These cookies are used to measure the effectiveness of our advertising campaigns and to show relevant Vardera ads to you on other websites (sometimes called "retargeting"). We use the LinkedIn Insight Tag for this purpose.
3. Cookies we use
The following lists the main cookies set on the Website. Cookie names and durations may change as our vendors update their products; this list reflects our current configuration.
Framer session and consent cookies
Provider: Framer (first-party, vardera.com)
Category: Strictly necessary
Purpose: Session management, security, and storing your cookie consent choices
Duration: Session to 1 year
_ga
Provider: Google Analytics (first-party, vardera.com)
Category: Analytics
Purpose: Distinguishes unique users
Duration: 2 years
_ga_<container-id>
Provider: Google Analytics (first-party, vardera.com)
Category: Analytics
Purpose: Persists session state for GA4
Duration: 2 years
attributer_first_touch
Provider: Attributer (first-party, vardera.com)
Category: Functionality and attribution
Purpose: Captures the channel and campaign that first brought you to the Website
Duration: Up to 2 years
attributer_last_touch
Provider: Attributer (first-party, vardera.com)
Category: Functionality and attribution
Purpose: Captures the most recent channel and campaign that brought you to the Website
Duration: Up to 2 years
bcookie
Provider: LinkedIn (third-party, linkedin.com)
Category: Targeting and advertising
Purpose: Browser identifier for LinkedIn advertising and conversion tracking
Duration: 1 year
bscookie
Provider: LinkedIn (third-party, linkedin.com)
Category: Targeting and advertising
Purpose: Secure browser identifier
Duration: 1 year
lidc
Provider: LinkedIn (third-party, linkedin.com)
Category: Targeting and advertising
Purpose: Routes traffic between LinkedIn datacenters
Duration: 1 day
li_sugr
Provider: LinkedIn (third-party, linkedin.com)
Category: Targeting and advertising
Purpose: Browser identifier used to match browsers across devices
Duration: 90 days
UserMatchHistory
Provider: LinkedIn (third-party, linkedin.com)
Category: Targeting and advertising
Purpose: LinkedIn ad ID syncing for retargeting
Duration: 30 days
AnalyticsSyncHistory
Provider: LinkedIn (third-party, linkedin.com)
Category: Targeting and advertising
Purpose: Stores information about synchronization of LinkedIn ad IDs
Duration: 30 days
li_gc
Provider: LinkedIn (third-party, linkedin.com)
Category: Strictly necessary
Purpose: Stores consent for non-essential cookies from LinkedIn
Duration: 180 days
4. Managing your cookie preferences
Our consent banner
When you first visit the Website, you'll see a cookie consent banner that lets you accept or reject non-essential cookies. You can change your preferences at any time by clearing the consent cookie in your browser, which will cause the banner to appear again on your next visit.
Browser settings
Most browsers let you view, manage, delete, and block cookies. You can usually find these controls in your browser's "Settings," "Preferences," or "Options" menu. Because browsers vary, check your browser's help documentation for specific instructions:
Blocking strictly necessary cookies may prevent parts of the Website from functioning.
Opt out of Google Analytics
You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout).
Opt out of LinkedIn advertising
You can manage your LinkedIn advertising preferences at LinkedIn Ad Preferences (https://www.linkedin.com/psettings/advertising). You can also opt out of interest-based advertising from participating companies via the Digital Advertising Alliance (https://optout.aboutads.info/) (US), the Network Advertising Initiative (https://optout.networkadvertising.org/) (US), or Your Online Choices (https://www.youronlinechoices.eu/) (EU).
Global Privacy Control
Our Website honors Global Privacy Control (GPC) signals where technically feasible. If your browser sends a GPC signal, we will treat it as a request to opt out of the sale or sharing of personal information for cross-context behavioral advertising.
5. Your rights
If you are in the European Economic Area, United Kingdom, or Switzerland
Under the GDPR and related laws, you have the right to:
Withdraw your cookie consent at any time
Access the personal data we hold about you
Request correction or deletion of your personal data
Object to or restrict certain processing
Request data portability
Lodge a complaint with your local data protection authority
We rely on your consent as the legal basis for non-essential cookies. Strictly necessary cookies are set on the basis of our legitimate interest in operating a functional, secure Website.
If you are a California resident
Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), you have the right to:
Know what personal information we collect, use, and share
Request deletion of your personal information
Correct inaccurate personal information
Opt out of the sale or sharing of personal information for cross-context behavioral advertising
Not be discriminated against for exercising your rights
Our use of the LinkedIn Insight Tag may constitute "sharing" of personal information under the CPRA. You can opt out by rejecting non-essential cookies in our consent banner or by sending a Global Privacy Control signal from your browser.
6. Third-party cookies and international transfers
Some cookies on the Website are set by third parties (Google, LinkedIn, Framer, Attributer). These providers may process your personal data outside your country of residence, including in the United States. Where required, we rely on appropriate safeguards — such as Standard Contractual Clauses — for international transfers.
Each third-party provider has its own privacy practices:
Google Privacy Policy (https://policies.google.com/privacy)
LinkedIn Privacy Policy (https://www.linkedin.com/legal/privacy-policy)
Framer Privacy Policy (https://www.framer.com/legal/privacy-policy)
Attributer Privacy Policy (https://attributer.io/privacy-policy)
7. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use, or for other operational, legal, or regulatory reasons. When we make material changes, we will update the "Last Updated" date at the top of this policy. Your continued use of the Website after any update means you accept the revised policy.
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